“Live the moment, every second counts”, says Joe. Joe believed winners are set apart from the rest by accumulations of tiny excellence. Gaining an extra second at every use of my Brompton gets me the edge to catch the bus and train, to meetings, to my loved-ones. Every second counts. “Olympic gold medalists push themselves to wins by fractions of a second, I push myself to win my life”, says Joe. Joe designed the Knob so Bromptoneers comfortably and quickly get their Bromptons ready for their lives of excellence.